Hello, My name is Shadiya Ewing. I am the Founder and CEO of SAFI Fit LLC series. "Safi" translates to pure in the Swahili language. I decided to start SAFI to promote pure lifestyles by merging my interests for both physical activity and fashion with my desire to help others. I intend to promote self care by providing quality activewear, exercise training, and tips on physical and mental hygiene practices. 

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SAFI is a movement; I am outraged at the amount of health disparities that persist in our world. I want to move the lives of those I come in contact with. There are far too many people who fall victim to chronic illness and preventable diseases due to LACK OF KNOWLEDEGE. I will continue to push the ideology of Pure Mind-Pure body-Pure soul especially in the context of black and brown communities because we suffer from these chronic illnesses and diseases at despicable rates.